Digital Agency Lab Merges to Add Neuroscience Skills

London-based digital marketing agency Lab has merged with Neuro Agency, a specialist neuroscience consulting firm run by Neuro-Linguistic Programming expert Daryll Scott.

The two companies have been working together since early 2015, and now aim 'to position Lab as industry leaders in the emerging field of neuromarketing'. The agency will use EEG data; biometrics including tracking of the nervous system, eye tracking, facial expression tracking and skin response; and psychometrics including implicit response testing.

Scott was the founder and MD of below-the-line design agency 'Truecolours' in the 1990s, then studied under Dr. John Grinder, the American linguist and co-creator of NLP. He is now one of only four accredited NLP Developers in the UK. Explaining his decision to join forces with Lab, he comments: 'they are the most playful, curious, passionate bunch of people who are also highly technically competent at what they do. This gives us a really fantastic opportunity to push the boundaries in terms of research and development over the next couple of years'.

Lab founder and MD Jonny Tooze adds: 'We're now creating neuro-frameworks, which guide our creativity and ideas. Before we were experts in research, analysis, creative design, planning and execution - but we realised that combining those skills with a true understanding of humans would create something special. It has and I'm bloody excited about it'.

Web site: www.lab.co.uk .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.