Pollfish Launches In-App Real-Time Survey Tool

New York and Athens-based mobile survey network Pollfish has launched an in-app survey tool, with which it says users can create surveys in minutes and get results in hours.

Founded in 2013, Pollfish offers access to a global network of more than 240 million consumers via their mobile phones. Users of its platform can obtain consumer opinions, test their ad concepts, conduct product and pricing research, and measure brand awareness, all in real-time. The firm claims that compared to existing companies such as Survey Monkey, it delivers 'much faster and organically randomized respondents'.

Pollfish gives developers multiple software development kits (SDKs) for iOS, Android and web plug-ins, offering them the chance to monetize their apps through something other than advertising - clients pay for surveys that pop up in the apps. There are no signup fees, and users only pay for completed surveys which cost as little as $1.

CEO John Papadakis (pictured) comments: 'The mobile ad experience falls short for both users and publishers. We knew there had to be a better way to engage users, capture valuable data, and democratize the process of capturing valuable data, allowing anyone to gain access it to it affordably'.

Web site: www.pollfish.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.