Ipsos Launches Sense*Suite for Product Development
September 6 2016
Ipsos division ProductQuest has launched a consumer-centric approach called Sense*Suite, to help guide clients' early stage product development initiatives.
ProductQuest tests more than 7,000 products each year, offering solutions throughout the product lifecycle - they include mobile testing, analysis of emotional drivers and neuroscience applications. The new Sense*Suite uses product deprivation, role playing, 3D stimulus and other qualitative approaches, integrated with quant assessments to produce 'more refined' results.
New solutions within the suite include:
- Product*Sense - which identifies the sensory dimensions that consumers want
- Sensory Stations - to evaluate sensorial product features and potential package designs
- Rapid Prototyping - which iteratively evaluates potential prototypes
- Sensory Lab - to examine prototypes in a lab environment, including drivers of appeal, potential barriers and improvement opportunities; and
- Censydiam*Sense - designed to uncover the emotional drivers of product experience.
Virginia Weil (pictured), President of Global Product Testing, explains: 'At Ipsos, we take a holistic view of product optimization and have developed new ways to integrate qual and quant research to produce more refined results for our clients. Sense*Suite represents these holistic solutions, which help our clients to understand and deliver the sensory cues, emotional drivers, features and benefits most relevant to consumers. With Sense*Suite, our clients can develop superior products that yield better business outcomes for their brands'.
Web site:
www.ipsos.com .
All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.
