New Tool Matches Visual Style to Audience Appeal

In the US, audience testing and matching specialist Visual Targeting has launched a research solution called cleOpatra, to help marketers decide which visual style will appeal most to their target audience.

The firm says cleOpatra has been built by a team of more than 40 designers, psychologists, artists, statisticians, mathematicians, programmers and researchers; and draws on its database of visual taste and response patterns gathered from consumers across every demographic from 180 countries. The new tool enables users to match a design style to the current visual tastes of their target audience, gauging which specific visual stimuli spontaneously attract a target audience's attention. It can be used with 'any' design, including ads, presentations, web sites, brand identities and logos.

As visual trends change over time, the tool also helps users find out who their designs will appeal to, who are most likely to buy their products, and how to change designs to maximize appeal.

Company founder and Creative Director Steven Kronick (pictured) comments: 'After more than six years of testing and research, cleOpatra is bar-none the world's most influential visual marketing research technology... opening many new doors in every single industry that involves eyesight'.

Web site: www.visualtargeting.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.