4C Insights Secures $26m Expansion Fund

In the US, multi-screen analytics company 4C Insights has raised $26m in a Series C financing round, which it will use to expand both its product suite and the business globally.

With locations in Chicago, New York, Seattle and Singapore, 4C Insights has developed a platform that collects public social media data and applies proprietary data science algorithms to determine the relationships between people and brands. Its new funding round has been led by Kayne Partners, with participation from previous investors including Jump Capital and Prime Ventures. Prior to this round, 4C had raised $11.6m over the previous three years.

CEO Lance Neuhauser (pictured) comments: 'Brands need data science and media technology to capitalize on multi-screen convergence. We have a proven infrastructure to ingest and model data along with a robust SaaS platform to activate it across channels and screens. We expect strong growth through global expansion as we put our solutions in the hands of more brands, agencies and media owners'.

Web site: www.4Cinsights.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.