FollowAnalytics Names New CEO

In the US, mobile analytics and personalization platform FollowAnalytics has appointed software sector exec Carl Theobald as Chief Executive Officer, replacing founder Samir Addamine.

Founded in 2013 and with bases in San Francisco, Paris, France and Montreal, FollowAnalytics uses a contextual analytics engine connected to consumer data, to help with the creation of personalized mobile marketing campaigns, including in-app messaging, e-mail, video and coupons. Theobald (pictured) joins with 25 years' experience of growing enterprise software and SaaS businesses. Most recently, he was CEO of SaaS eCommerce provider Avangate, before which he was SVP Products and Customer Service at Serena Software, co-founded Rubiconsoft, and spent seven years in various roles at Oracle.

Jennifer Fonstad, founder of FollowAnalytics investor Aspect Ventures, comments: 'We are delighted to have Carl join the FollowAnalytics team. Carl's SaaS expertise and proven track record of driving global growth make him uniquely positioned to take the company to the next level'.

Web site: www.followanalytics.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.