RealityCheck Opens in Miami for LatAm Focus

Qual consumer insights consulting firm RealityCheck has opened an office in Miami, from where it will support clients in Argentina, Brazil, Chile, Mexico and Peru.

Founded in 1996, the firm currently employs a team of brand marketers, insight strategists and clinical psychologists, with existing offices in New York City and seven other US cities, plus London and Sydney. The new office will be led by Managing Director Andrea Lima (pictured), who previously served as a Senior Consultant at MC15 Consultoria Treinamento e Pesquisa in the São Paulo Area of Brazil. Before this, she was a Project Manager at Vedas 17 Comportamento de Consumidor, a Consultant at IBOPE, and Qualitative Director of 2dp Inteligência de Consumidor.

Founding Partner Jim White comments: 'While Latin America offers brand marketers significant upside from growth, it requires an acute and nuanced understanding of how consumers think and act in these markets. Andrea Lima's research experience, know-how, and multi-language skills will help our clients uncover deep and meaningful insights that will truly make a difference'.

Web site: www.realitycheckinginc.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.