Appier Raises Asia Growth Funds

Taiwan-based cross-screen ad technology company Appier has closed a $19.5m Series B round of funding, which it will use to drive artificial intelligence-based product research and development, and to continue with recruitment and market expansion in Asia.

Appier offers cross-screen, right-time targeting solutions to help optimize advertising ROI. The firm is currently launching a pilot of its Aixon Platform in Taiwan, Japan and Singapore, to enable businesses to collect and analyze user data, and generate insights to inform their marketing decisions.

New funding comes from Pavilion Capital International, WI Harper Group, FirstFloor Capital and Qualgro, and brings Appier's Series B total to $42.5m, and total funding to date to $49.5m. Chih-han Yu (pictured), Appier co-founder and CEO, comments: 'This funding will enable us to continue to invest in AI-driven business products that help solve some of the problems facing industry today'.

Web site: www.appier.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.