Daily Research News Online

The global MR industry's daily paper since 2000

Nielsen in Label Insight Alliance

December 2 2016

Nielsen has partnered with product data specialist Label Insight to help CPG clients understand the influence of labels that provide data about nutrients and other content, on what consumers buy, what manufacturers make, and how government organizations regulate.

Nielsen in Label Insight AllianceThe firms will develop and maintain a CPG industry retail and consumer measurement capability, incorporating food, beverage and non-food ingredients, nutrients, and US government regulated product attributes. Nielsen's market measurement and Homescan Consumer Panel data will be combined with Label Insight's cloud-based product features, to generate attributes - such as nutrients, derived ingredient properties, and allergens - for 80% of US retail sales. In addition, the alliance will identify trending ingredients, forecast their relevance five years ahead, understand competitive product formulation, and evaluate the impact of government regulations.

Ronak Sheth, Label Insight's Chief Customer Officer, says the partnership will enable brands and retailers to better respond to the increased demand for transparency, as consumers become increasingly sophisticated in purchasing decisions and define health in more varied terms, from gluten-free to low-sugar to sustainably sourced. Chris Morley, Nielsen's President, US Buy, adds: 'With over 1000 different variations for a single ingredient, this highly detailed information will enable our clients to have the information they need to win with today's health-conscious consumer'.

Web sites: www.nielsen.com and www.labelinsight.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

Select a region below...
View all recent news
for UK
UK
USA
View all recent news
for USA
View all recent news
for Asia
Asia
Australia
View all recent news
for Australia

REGISTER FOR NEWS EMAILS

To receive (free) news headlines by email, please register online