McKinsey Upgrades Periscope Analytics Platform

McKinsey's prescriptive analytics platform Periscope has added new marketing, B2B sales, customer experience and insights capabilities.

Founded in 2007, Periscope combines intellectual property, prescriptive analytics and cloud-based tools, offering a range of price, promotion and assortment optimization solutions, complemented by client service and custom capability building programs. Last year, it acquired big data solution 4tree, to uncover customers' buying behavior at near real-time speed.

New features are fully integrated into the Periscope big data analytics platform, and include insight solutions which bring together research methods, proprietary data sets, data analytics techniques and input from McKinsey consultants. In addition, the new capabilities include marketing solutions to help CMOs optimise cross-channel marketing spend; customer experience solutions; and tools to help assess the impact of sales teams.

CEO Brian Elliott (pictured) comments: 'Periscope has built its reputation providing the Fortune 500 and leading medium sized companies pricing, category and performance optimization solutions. With these new additions to our platform, we're now helping clients with analytics solutions across the full spectrum of marketing and sales activities'.

Web site: www.periscope-solutions.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.