Ogury Opens in New York, Launches Analytics Tool

Mobile data platform Ogury has opened an office in New York, where co-founder and COO Thomas Pasquet has relocated to manage the business. The firm has also launched a solution called 360 Mobile Analytics, and hired former comScore exec Christophe Bize to lead the initiative.

Founded in 2014 and with established offices in London, Paris, Milan, Rome and Madrid, Ogury provides clients with a view of what people are doing on their smartphones - both in-app and out. Its proprietary device-level data collection technology, integrated within more than 10,000 apps, enables the company to build granular profiles on over 300 million individual mobile users across more than 120 countries. In September, the firm raised $15m in a Series B round of funding, which it is using to accelerate international expansion, starting with the new NYC office.

The new 360 Mobile Analytics solution comprises a suite of products providing advertisers with information about how people are using their mobile devices, plus competitive performance analytics and customized traffic studies. Bize (pictured) joins in Paris as Vice President of Data and Mobile Analytics, leading the new service, and says of the new service: 'Mobiles have become a real extension of ourselves, there has never been a more personal, more omniscient device. 360 Mobile Analytics meets an important business need by providing brands with reliable, easy-to-analyze and easy-to-use data on mobile users'.

Web site: www.ogury.co .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.