Aki Technologies Names SVP of Data Science

In the US, mobile data management platform Aki Technologies has appointed former Boeing exec Jason Shu as Senior Vice President of Data Science.

Aki was founded in 2015, and offers a 'mobile moment platform' which uses artificial intelligence to analyze billions of mobile activities, then predicts when a consumer is most likely to engage with an ad. The tool combines anonymized location over time with the same user's social media graph and the content they view, to gauge their mood at a particular moment and recommend ads accordingly. The company's data science team correlates the various signals with a brand's performance metrics including time spent with an ad, engagement, and subsequent in-store visits, assessing the relative importance of these in each case.

Shu (pictured) joins to lead this team, from business big data company Wombly, where he served as Head of Data Science and Analytics, tasked with building the company's analytics capabilities, and designing and implementing data architecture for analysis of disparate data. Before this, he spent twelve years at aerospace giant Boeing in a variety of functions, including engineering, operations research, corporate strategy, and business development. In addition, he serves on the Advisory Board of the Data Institute of the University of San Francisco.

Commenting on the appointment, President Alvaro Bravo comments: 'Jason has an exceptional track record with data and analytics solutions and will be integral as we continue to provide advertisers with unmatched insight into the ad receptivity of mobile consumers. We're excited to welcome him to the Aki Technologies team'.

Web site: www.a.ki .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.