Ruby Cha Cha Relocates to Sydney's Surry Hills

Australian boutique MR and strategic planning consultancy Ruby Cha Cha has relocated from its central Sydney office to the city's affluent inner city suburb, Surry Hills.

Founded in 2008 by three former directors of The Leading Edge (TLE), Ruby Cha Cha offers a combination of research disciplines including qual and quant, ethnographics, semiotics and category insights. Previously based in Ivy Lane, Darlington, the company has now moved to Goulburn St in what's been described by Time Out as Sydney's 'buzziest and most happening burb'.

Commenting on the firm's current focus, CEO Ellen Baron (pictured) says: 'We're walking into our tenth year with a lot of exciting technology, ideas and projects in mind. I'm most excited about how we can shift the way we do research today. Consumer panels are losing relevancy and there are many new social media tools to help us in this area. At the same time, we need to generate a sound and thorough discussion on ethics around new ways of doing research'.

Web site: www.rubychacha.com.au .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.