Campaign Monitor Buys Customer Data Platform Tagga

In the US, e-mail marketing and automation software specialist Campaign Monitor has acquired customer data platform Tagga. Terms of the deal were not disclosed.

Tagga's platform collects and consolidates fragmented customer data from disparate data silos, to deliver a single, unified profile for each member of a brand's community. These profiles are designed to enable brands to better understand the customer journey by surfacing previously unavailable behavior, trends and patterns.

Campaign Monitor says Tagga's platform will serve as the foundational technology through which to create a single view of the customer, enabling marketers to automatically capture data and create behavioral profiles about their customers and then served them with personalized marketing campaigns.

Alex Bard (pictured), CEO of Campaign Monitor, comments: 'Data is the fuel of the future. It's growing faster than ever before and marketers need to continually capture that behavioral data, extract insights and take action. With Tagga, Campaign Monitor will be the marketer's behavioral data-driven CRM, powering more effective ways for marketers to engage with customers'.

Web sites: www.campaignmonitor.com and www.tagga.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.