Wunderman Names AsiaPac Head of Data & Analytics

In Singapore, WPP-owned agency network Wunderman has transferred Thomas Brauch to the role of Head of Data & Analytics for the Asia Pacific region.

Brauch (pictured) brings more than twenty years' experience working in CRM, advanced customer and campaign analytics, media allocation and risk and pricing programs. Most recently, he served as SVP, overseeing digital analytics and data strategy for Wunderman's insurance, banking and wealth management solutions across North America. Prior to joining Wunderman, Brauch worked at Merkle, Oracle, Bank of America, Esurance and Allianz, where he held a variety of senior analytics roles and led projects in both the B2C and B2B space.

In his new role, Brauch will report to Caspar Schlickum, CEO of Wunderman Asia Pacific, who comments: 'Thomas joins the APAC business of Wunderman at the perfect time and his appointment is part of our ongoing commitment to provide the data strategy, analytical rigor and statistical expertise that our clients demand. He will play a key role in delivering digital solutions that drive measurable business results for our clients'.

Web site: www.wunderman.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.