Cision Buys Bulletin Intelligence

In the US, communications and analytics software specialist Cision has acquired briefings provider Bulletin Intelligence for an undisclosed sum.

Together with its Bulletin Healthcare and Bulletin Media subsidiaries, Bulletin Intelligence delivers customized briefings to executives in businesses, government entities and associations, reaching a combined daily audience of more than 1.5 million professionals. It also offers predictive media analytics solutions which measure sentiment from news and social media to help brands and executives understand the opinions of customers, investors and regulators; and to gauge the effectiveness and impact of media coverage on the company's overall brand reputation, on specific brands, and against key competitors. Last month, the firm launched a tool called AccuReach, providing a proprietary measure of actual news media readership.

The acquisition follows Cision's announcement to go public via a business combination with Capitol Acquisition Corp. III, while expanding its ability to deliver intelligence to senior leadership teams. CEO Kevin Akeroyd (pictured) comments: 'In an era of excess information and the 24/7 news cycle, the addition of Bulletin's world-class analyst services bolsters our ability to provide data-driven insights that today's executives need to make critical business decisions'.

Web sites: www.cision.com and www.bulletinintelligence.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.