Sizmek Names First Chief Data Officer and APAC GM

In the US, digital ad management company Sizmek has appointed Volker Hatz as its first Chief Data Officer (CDO), while Kees de Jong joins as General Manager of APAC.

Sizmek's data-driven ad management solution MDX delivers multiscreen digital campaigns, including mobile and social media, via display, video and rich media; and its MRC-accredited viewability solution reports on the viewable rate of an ad placement. Earlier this year, the firm launched a Data Hub, which allows advertisers to pull in audience segments from integrated data management platforms (DMPs) and enhance them with data collected from served ads.

Hatz joins with more than twenty years of experience in IT and ad technology, which has included working on demand side advertising platforms, second party data management platforms, and real-time cookie-less targeting. Most recently, he was Global Head of SAP XM DMP Solution at SAP Exchange Media, before which he was VP Global Product Development - Platform at WPP's audience profiling and targeting division Xaxis. de Jong joins with a background that has included senior management positions at Facilitate Digital (now Adslot) in Australia, and establishing the programmatic buying capability for GroupM (now Xaxis). Most recently, he was a consultant serving large media, tech and data companies.

Mark Grether, Executive Chairman at Sizmek, says the two bring 'a proven track record of success' and adds: 'I believe Volker's and Kees' strong leadership and innovative thinking will further showcase how Sizmek's creativity, data and technology are changing the way our customers inspire their audiences to action'.

Web site: www.sizmek.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.