In the US, B2B review platform G2 Crowd has closed a $30m series B funding round, which it will use to expand its global community of contributors.
The firm taps into reviews from more than 170,000 users of business software, to provide insights across 25,000 products, in more than 800 business categories. Technology buyers, investors and analysts use the site to compare and select the best software based on peer reviews, with nearly a million visitors every month.
New funding has been led by Accel, with participation from LinkedIn, Pritzker Group Venture Capital, and G2 Crowd's founders, including CEO Tim Handorf (pictured), who comments: 'B2B buyers are increasingly looking for real-time insights from peers, and we see an incredible opportunity to double down on our innovation and review collation to provide unique buying insights across a broad range of business technology and related services'.
Web site: www.g2crowd.com .