iModerate Launches 5-Day Turnaround Offer

In the US, MR tech developer iModerate has launched a fast turnaround research approach called (iM)mediate, which promises to deliver insights in as little as five days.

iModerate, which was acquired by MR technology and services firm 20|20 Research last year, combines cognitive psychology techniques with research to help brands uncover the drivers and perceptions behind consumer action. Its new (iM)mediate approach was developed to help users deliver more answers in shorter timeframes, and is ideally suited for testing concepts, advertising or messaging, according to the firm.

Julia Eisenberg, VP of Operations, comments: 'With our unique cognitive framework, advanced technology platforms, experienced analysts, and proprietary nationwide panel, we have all key resources in house, enabling us to execute quality research quickly. Applying our tools to this new approach will in turn help our clients work smarter and faster within their own organizations, so they can inform more business decisions in less time'.

Web site: www.imoderate.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.