MPP Global Builds Americas Team

UK-based digital audience platform MPP Global has appointed Heath Podvesker as General Manager Americas, Melissa Pegus as VP of Channel and Strategic Alliances and Trena De Landro as VP of Publishing and Media.

The company raised £12m in a Series B round of funding in May, earmarking it for geographical expansion and product development, and simultaneously hired former Mimecast COO Keith Wallington as Chairman. Its eSuite advanced eCommerce platform integrates CRM, data analytics and digital content strategy, both online and off-line, to help sports companies to retail digital content and physical products.

Podvesker spent ten years at MarketShare, where he started the New York office, oversaw the European operation, and helped lead the transition to Neustar after acquisition. Prior to this, he was VP of client services at [x+1]. Pegus worked most recently at vVisual analytics platform Curalate, and brings experience of eCommerce, SaaS business models, global expansion and leading innovation initiatives. De Landro previously ran a consulting firm, Wanyssa Kari Consulting, after working as a publisher sales strategist for Rumble.

CEO Paul Johnson (pictured) comments: 'MPP Global continues to make significant strides in broadening our reach into the Americas and worldwide, across verticals. Adding Heath to our team provides critical support in this important target market. His leadership, in conjunction with everyone's respective breadth of experience and body of knowledge, makes a solid footprint for MPP Global's expansion on the world stage'.

The company can be found online at www.mppglobal.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.