Nielsen Adds Tools to BASES Forecasting Platform
September 25 2017
Nielsen has enhanced its proprietary financial forecasting platform, Nielsen BASES Volumetric Forecasting, with the addition of three new solutions. The new tools aim to make financial forecasting easier and more flexible through the innovation process.
The new modules are:
- EASY Plans - which uses Nielsen forecasting expertise to provide recommended marketing inputs from a robust selection of launch plans, improving forecast quality;
- EASY Franchise Growth Analysis - provides a customized approach to assessing new product incrementality in the early stage innovation process; and
- Nielsen Online Volume Simulator: which estimates the impact of marketing budget shifts in real-time 'so forecasts stay relevant as inputs change'.
Jenny Frazier, SVP of Innovation North America at Nielsen, comments: 'With all the coordination that goes into a new product launch, financial forecasting can be difficult, especially for companies that have traditionally relied on less rigorous methods. The new modules alleviate these challenges by reducing effort, increasing quality, improving incrementality forecasting and assessing budget shifts in real-time'.
The new modules are available mpw to FMCG companies in the US, Canada and Europe. More details are at http://innovation.nielsen.com/volumetric-forecasting .
All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.
