SIS Promotes for EMEA Leadership Role

New York-based SIS International Research has promoted Cédric Marin to Director of Operations in the EMEA region. He moves to London from NYC where he has worked for more than three years.

SIS offers services ranging from opinion, satisfaction and loyalty research to segmentation, competitive intelligence and usability testing.

Marin brings in-depth experience on B2B strategy research, multicountry studies, and consumer research projects in Europe and the US. Prior to joining SIS, he collaborated with European companies such as Inditex (Fashion), Bijoux-Indiscrets (Accessories) and St-Tropez wine growers in the field of international trade; and worked for global companies including logistics firm CMA-CGM, Yves-Rocher and Danone, on strategies from market entry to brand management.

His new role combines project management, multicountry data collection and fieldwork operations. The London office was relocated in February to make room for growth, and the company also has locations in Los Angeles, Berlin, Frankfurt, Manila and Shanghai.

SIS President Ruth Stanat says the hire marks 'an exciting time' for the company as it expands its 'dynamic team' in the EMEA region.

Web site: www.sismarketresearch.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.