Accenture Names Predictive Analytics Leader

Global management consultancy Accenture has appointed Nikki Mendonça as President of Intelligent Marketing Operations, managing a team which will use predictive analytics to help clients target and attract the right kind of customers across marketing channels.

The Intelligent Marketing Operations team will work with colleagues from across Accenture, using insights, artificial intelligence capabilities, and industry expertise to help clients define the user experience. Mendonça (pictured) joins with 25 years of strategic marketing experience. Most recently, she worked at Omnicom-owned OMD Worldwide as President of the EMEA region, with responsibility for more than 6,500 marketing professionals. Previously, she held management roles at Capital Radio and Leo Burnett.

Group CEO Debbie Polishook comments: 'Nikki is a proven business leader and digital marketing strategist and I'm excited that she will lead and help us to build our Intelligent Marketing Operations business. Her arrival comes at a strategically important time in building this capability as we continue to develop innovative solutions that combine platform, analytics, artificial intelligence, machine learning and other core technologies to help clients enhance their marketing impact'.

Web site: www.accenture.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.