Adhark Debuts Visual Preference Measure

In the US, image performance software company Adhark has launched a platform called Ava (Analytical Visual Assessment), which uses artificial intelligence and machine learning to understand the visual preferences of consumer audiences.

Headquartered in Boston, Adhark also offers a proprietary service called I-Score, which scores the desirability of imagery and is used by creative and marketing professionals to evaluate the resonance of photos, graphics, art, videos and other brand content. The new Ava solution has been developed to help measure the significance of imagery, and guide creative thought to 'convert target audiences through more impactful visuals'.

Founder and CEO Jehan Hamedi (pictured) says his firm is the first to allow a computer to have 'design sense', which he defines as the collective knowledge and experience of thousands of creative and marketing professionals rolled into one brain. 'We are leading the world into a new era of quantified design. I predict the only brands that will prosper in the next ten years will be those smart enough to make imagery the imperative and stop guessing on what will resonate', he adds.

Web site: www.adhark.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.