In the US, data, insight and 'action services' provider datadecisions Group has promoted Dino Fire to the role of President of Research and Analytics.
The business, which was formed last year through the merger of FGI Research & Analytics (FGI) and Web Decisions Group (WDG), provides a range of services which include consumer data enhancement and appending, predictive analytics, marketing research, custom audiences across all social media and digital channels, and omnichannel campaign management. Fire (pictured) joined in March as Chief Data Science Officer, having previously served as Chief Science Officer at FGI, where he worked for twenty years prior to the merger. Earlier, he spent nearly a decade at Arbitron (since acquired by Nielsen), where as Manager of Contract Interviewing Services he was responsible for a group of research suppliers, contracted to place and collect diaries for TV and radio ratings.
Mike Hail, CEO of datadecisions, comments: 'Our strategic focus is to provide data driven marketing solutions. I believe that the combination of our market research expertise and our data experience creates the most effective tools for our clients. Dino is uniquely qualified to fulfill our promise for these value-added services'.
Web site: www.datadecisionsgroup.com .
All articles 2006-18 written and edited by Mel Crowther and/or Nick Thomas.