Introducing the BRB - Tracking Trends in UK Research

Today we are launching a survey of the UK market research industry, in partnership with B2B specialist Circle Research. If you're a UK insights or analytics professional, we want your input!

'BRB' (the British Research Barometer - alias 'Burb') aims to run every 6 months and build a picture of the changing outlook, methods and opinions of the country's insight professionals. Jointly designed by MrWeb and Circle, the first wave is available for online completion now and in testing has taken around ten minutes to complete - we invite all those working in the profession in GB and Northern Ireland to take part, from Trainee REs up to CEOs - click here or on the large link below to do so any time.

'The BRB is a unique bi-annual study gathering insight into trends, challenges, job satisfaction and agency/client relationships in the UK research industry' comments Circle Managing Director Andrew Dalglish. 'The study will give you insights into the 'state of the nation' and help you to benchmark yourself against your peers'.

Results will be reported in DRNO in the New Year, and archived for comparison of future waves. The study is intended to complement information provided by other, global surveys such as GRIT, as well as covering some different subject matter.

Please complete the survey and/or tell your UK-based colleagues about it. Feedback on the survey itself appreciated of course, and naturally where confidentiality is concerned, you know the drill (or see small print below).

Here's the link - thank you!!

Take the Survey



Privacy:

No personal data will be captured as part of this survey, unless you submit it voluntarily. If you do, we will handle this data in accordance with our privacy policy (see www.circle-research.com/privacy . If you have any queries about the survey, please contact chris.woolcott@circle-research.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.