Automated MR company ZappiStore has expanded to Latin America with the appointment of former GfK exec Gabriel Velez, who will lead its operations across the region.
ZappiStore works in partnership with a growing number of research agencies and offers off-the-shelf research products targeted at solving business issues ranging from new product development, to pack testing, concept testing and social media monitoring. Founded in 2013 and boosted a year ago by £12m from Amsterdam-based venture capital firm Prime Ventures, the company employs more than 160 people in six offices across the globe.
Velez (pictured) joins after a brief stint as Associate VP at System 1 (formerly BrainJuicer), prior to which he co-founded MR consultancy Crowd Answers. He spent eight years at GfK, latterly as Regional Accounts Director working with clients in Latin America. Earlier, he was GfK's Country MD for Venezuela, and also led its Data Sciences operations in Colombia, where he previously worked for Ipsos as a Project Manager.
In his new Miami-based role of Regional Director, Velez is responsible for growing ZappiStore's client and partner base in Latin American countries. The firm says a Miami office will follow in the New Year, with many more employees to be hired there.
Julio Franco, MD for the Americas, comments: 'As an inherently innovative region, but with lower budgets, LATAM is a perfect fit for Zappi's value proposition. I am excited to work with Gabriel in helping MR in LATAM leapfrog over a step in its evolution and save millions of collective hours and dollars in tasks of online research that add little value and can now be automated'.
Web site: www.zappistore.com .