Tesco-owned customer data business dunnhumby has launched an online documentary series focusing on innovation in North America's food retail industry, with the first episode airing today.
In the new six-part series, 'Prophets of Aisle Six', retailers will describe how they are using customer data science to meet the challenges facing the industry today. The first episode will debut on the web site of media outlet Retail Leader at: https://retailleader.com/retail-innovation-focus-new-reality-video-series, and will afterwards be available on demand.
In the first instalment, Jose Gomes, dunnhumby's MD of North America (pictured left), travels to Sacramento to visit executives from 120-branch grocery chain Raley's Supermarkets, to learn more about the company's mission to help customers make healthier eating choices. The second episode will find Gomes in Cleveland, meeting with the co-Presidents of family-owned Northeast Ohio and Chicago-based supermarket chain Heinen's Grocery Stores, which is using customer data science to help create the shopping experiences customers want, and earn long-term loyalty.
Commenting on the launch, Gomes said: 'There is a growing groundswell of retailers that are not only reimagining what it means to be a retailer, but also how they can embrace data and technology to better meet the needs of today's consumers. I am excited to have the opportunity to meet with a diverse range of retailers and showcase how they are addressing key challenges to propel their businesses further'.
Web site: www.dunnhumby.com .