Chinese Firms to Develop Video Analysis Technologies

In China, marketing data and technology provider Miaozhen Systems is to invest an undisclosed amount in tech-based consulting firm MaLogic, as part of a partnership deal through which the firms will jointly develop video analysis and image recognition technologies.

Miaozhen combines consumer behavior analysis with multidimensional data, to help clients optimize their retail stock strategies, advertising, production costs, supply and marketing, and increase overall ROI. In addition, its 'Miaozhen Marketing Cloud' integrates ad tracking, budget optimization, insight, DMP, programmatic advertising service and marketing automation.

The partnership links these solutions with MaLogic's capabilities in market insights and intelligence, advance brand management, big data analytics and customer experience strategies. The partners plan to integrate online and off-line data sources to track consumer journeys from initial contact to purchase, for clients in the retail industry.

Eliza Wong, Co-CEO of MaLogic, says the collaboration will use the latest technology for more effective business and marketing management. Wu Minghui (pictured), founder, Chairman and CEO of Miaozhen Systems, adds: 'MaLogic is a company made up of outstanding leaders with abundant industry experience: our vision is to be the driving force of data and technology in marketing, leveraging our combined advantages'.

Web sites: www.miaozhen.com and www.malogicgroup.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.