Marcoms group Dentsu Aegis Network has announced that its digital marketing agency '&c' will be merged with its data-driven performance marketing agency Merkle in China under the new brand name Merkle &c.
Launched in 2008 by Dentsu, &c's services include interactive marketing strategy, creative and design, media planning and buying, SEM, video marketing and e -commerce. Merkle China offers services such as CRM consulting, data management and analytics, marketing technology and loyalty programs. Dentsu Aegis says the combination will create a fully integrated offering, and &c's footprint and scale in China will accelerate Merkle's growth in the country, while Merkle's data and technology capabilities will enhance &c's offerings to its client base. Headquartered in Beijing with offices in Shanghai and Guangzhou, &c's nearly 300 employees will bring the total employee number to 800.
Zhengda 'Z' Shen (pictured), President of Merkle Asia Pacific, comments: 'We are excited to expand our global footprint as the &c team joins Merkle China. Merkle &c's fully integrated suite of data, analytic, technology, media, and creative services, combined with our people-based marketing solutions, uniquely positions us to deliver competitive advantage for our clients in Asia Pacific'.
www.dentsuaegisnetwork.com , www.merkleinc.com and www.and-c.com .
All articles 2006-18 written and edited by Mel Crowther and/or Nick Thomas.