DoubleVerify Opens AsiaPac Operations in Singapore

Digital media measurement software and analytics specialist DoubleVerify (DV) has opened an office in Singapore, appointing Jordan Khoo as Managing Director, APAC to lead operations across the region.

Owned by Providence Equity Partners, DV offers software, data and analytics that verify the quality and effectiveness of digital ads: its DV Authentic Impression solution provides clients with a single KPI to ensure each ad impression is viewable, fraud-free and meets brand safety requirements. The company has also developed a suite of media authentication services called IQ Advanced Solutions, to increase the transparency and performance of video and display advertising across mobile and desktop platforms. DV is headquartered in New York and has additional offices across the US, and in London, Berlin and Tel Aviv.

Khoo (pictured) joins the new Singapore office after nearly two decades in digital marketing and business development roles across the Asia-Pacific region. For the past eleven years, he worked for buyer-side ad platform Sizmek/MediaMind, latterly as Vice President-APAC, and earlier as Managing Director for SE Asia. Wayne Gattinella, DV President and CEO, comments: 'DoubleVerify's expansion into Asia is a natural next step for our company. I'm excited to welcome Jordan Khoo, who has the industry experience and market knowledge to quickly contribute to our Asia-Pacific growth'.

Web site: www.doubleverify.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.