Media Monitors has been awarded MRC (Media Rating Council) accreditation for its US television spot service, adding to existing accreditation for its US radio spot data.
The firm provides sales, marketing and advertising research tools to broadcasters, ad agencies, advertisers and industry analysts. Tracking millions of recurring radio and television commercials, customers can access data within one hour of real time and using many parameters, The service is frequently used to track competitor advertising.
President and CEO Philippe Generali (pictured) comments: 'We are thrilled to receive this recognition based on the quality and accuracy of our television spot data. The process for gaining MRC accreditation is arduous, but our valued customers get the absolute assurance that our product is being held to the highest possible standards'.
Web sites: www.mediaratingcouncil.org and www.mediamonitors.com .