Mobile audience data and targeting specialist AdSquare has appointed five new members of staff in its offices in New York City, London and Berlin.
AdSquare uses real-time location data for audience targeting and programmatic advertising, partnering with ad networks, publishers and global exchange platforms to offer access to modelled audiences. In the UK, Aymeric De Lansalut joins as Director Data Partnerships Europe, to strengthen the firm's relationship with publishers, data owners and third-party data companies. He previously worked for media and video ad exchange Mozoo, latterly as Head of Product, and before this he was Operations Analyst (France) at AOL, and UK Partner Management at emadvertise Mobile Advertising.
Kristina Pakalniskyte takes up the role of Senior Product Marketing Manager in Berlin, with more than five years' experience in marketing and communications. She was previously Marketing Team Lead at mobile monetization platform PubNative, overseeing initiatives from planning to execution, including market research and competitive intelligence. Earlier, she worked in the marketing team at AppLift.
Kevan Abdoli joins as Senior Sales Manager, in charge of supporting the growth of the French market. He previously held strategic development roles at mobile performance marketing platform Fidzup, where he helped launch a drive-to-store product. More recently, he oversaw business development at Mozoo, in the role of Senior Sales Manager.
Aleksandra Bookman and Rhett Rumery each join with the title of Sales Director, US. Bookman worked in the video space with ViralGains working with US East Coast agencies and clients; while Rumery previously held business development positions with ALC Digital Audiences, Seven West Media, and brand connection agency Let's.
Web site: www.adsquare.com .
All articles 2006-18 written and edited by Mel Crowther and/or Nick Thomas.