User acquisition and ad retargeting specialist Adikteev has raised $12m in a Series B round of funding, which it will use to further expand outside its home base in France, as well as for R&D projects.
Adikteev is headquartered in Paris with offices in Berlin, New York City and San Francisco. The firm offers a mobile advertising platform which applies AI to data to push tailored ads to a targeted audience. Users can also target look-alike audiences based on their best customers' behavior outside their apps, and create user segments based on how people interact with an app.
New funding was led by Ring Capital and BNP Developpement, with participation from ISAI, Ventech and Laurent Asscher. CEO Xavier Mariani (pictured) comments: 'In just five years, Adikteev has reached an unprecedented level of strategic growth from seizing new opportunities in the marketplace. This new round of funding will help strengthen our research and development efforts, as well as accelerate our international expansion, particularly in the US, where we have a strong retargeting offering'.
Web site: www.adikteev.com .
All articles 2006-18 written and edited by Mel Crowther and/or Nick Thomas.