Netfluential Expands London Team

In the UK, consumer intelligence consultancy Netfluential, which specialises in helping clients connect and 'co-innovate' with customers, has appointed Tim Button as Research Director, while linguist Kate Rudd joins the team as a Research Executive.

Launched by the founders of online qualitative software nqual in 2011, UK-based Netfluential uses proprietary tools to collect, integrate and analyse multiple data sources and create a 'holistic view' of an audience. Button joins after five years at MMR Research Worldwide, where he latterly served as Research Director. Prior to this he spent eight years at Nielsen, having begun his career at Kantar Millward Brown. Rudd joins the firm as a Research Executive after nearly eight years as a French and Spanish to English translator at Clarity Language Solutions.

In a statement, the firm said: 'Tim and Kate are joining Netfluential at an exciting time. We have been growing and developing rapidly over the last number of years, built a fantastic number of strong client relationships and achieved a lot together, all through our unique way in conducting research. Soon we'll be announcing some further additions to our team, all as part of a plan for 2018 to take the next step in our history'.

Web site: www.netfluential.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.