Kantar Man Don Abraham Joins Ipsos Strategy3

In New York, Ipsos has appointed former Kantar Futures exec Don Abraham as a Partner in its strategy, marketing and innovation consulting unit Ipsos Strategy3, responsible for building a new practice area focused on the 'intersection between foresight and innovation'.

The unit provides advisory services based in consumer and market understanding, how companies can best leverage their brands in the market, how industries will evolve and change into the future, and how clients can best utilize innovation to drive growth. Abraham (pictured) joins from Kantar Futures, where he worked for the past seven years and latterly served as President of Consulting Services. Prior to this, he was MD of Social Technologies, Senior Consultant at Ernst & Young's Center for Business Innovation, and he worked for Innovation Focus as Director of Discovery & Innovation.

In his new role, he is also charged with developing thought leadership on how change is impacting certain industries, what tools and techniques work best, and how to find growth in a fragmented consumer market. Oscar Yuan, President of Ipsos Strategy3, comments: 'Don has helped to drive innovation through foresight with some of the world's leading brands. We are excited to add his expertise and track record to our multi-disciplinary roster of strategists'.

Web site: www.ipsosstrategy3.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.