Evoke Group Buys AboveNation Media

US health marketing group Evoke has acquired full-service media strategy and buying agency AboveNation Media, whose range of data sciences and measurement services includes a proprietary client dashboard for predictive modelling and analysis of current performance.

Based in New York and led by CEO Steve Minichini and President John Lee, AboveNation offers marketing support services including business insight; engagement; native, local, programmatic, mobile and social media; and performance metrics. Last year, it launched a proprietary tool called A.L.I.C.E. (Artificial Learning Intelligence Customizable (by) Event), which is voice enabled and integrated into the firm's data stack, to analyze and report on client specific data by platform, date range and creative type.

AboveNation will now join the Evoke portfolio of companies, which includes multicultural insight agency Fabric, Evoke Health, FIRSTHAND, Traverse HealthStrategy, nitrogen health, and Tonic Life Communications. Evoke CEO Reid Connolly (pictured) comments: 'AboveNation Media is a perfect strategic fit within our group and strengthens our commitment to a culture of innovation and accountability. By integrating the emotional insights that fuel great creative with advanced media strategy and technology, we not only create a more nimble and agile offering but we're able to create smarter, harder working creative'.

Financial details of the transaction were not disclosed. Web sites: www.evokegroup.com and www.abovenationmedia.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.