In New York, B2B conference producer Worldwide Business Research (WBR) has launched a research and custom marketing solutions division called WBR Insights.
WBR runs more than 80 annual conferences worldwide, as well as a series of industry networking events. Tapping into the company's access to senior leadership from brands across multiple industry verticals, WBR Insights offers a range of market research and content marketing services to help marketers produce tailored marketing programs and create more informed content. Services include delivery of industry benchmarking reports, infographics and pre-show market research.
David Matthews (pictured), Managing Director of the new business, comments: 'Today's marketers are looking to go beyond traditional marketing to better understand and engage with their customers on a deeper level. Our new identity reflects our commitment to providing marketers with the content and insights to fit their marketing strategy and sales goals'.
Web sites: www.wbresearch.com and www.wbrinsights.com .
All articles 2006-18 written and edited by Mel Crowther and/or Nick Thomas.