Travell Rejoins MaritzCX in European Auto Insights Role

Canada-based auto industry researcher Chris Travell has rejoined customer experience software and solutions firm MaritzCX, as Director of Insights, Automotive Europe, based in the firm's London office.

Formed in 2014, when Maritz acquired customer and employee feedback software provider Allegiance, and combined it with Maritz Research, MaritzCX offers a combination of customer experience consulting, marketing science and research, along with CX software and programme services. Travell (pictured) re-joins after two years at Toronto, Canada-based customer engagement agency Bond Brand Loyalty, where he was Director, North American Automotive Solutions. He began his career at Mazda and Toyota, before working at R.L. Polk and then J.D. Power. In 1996, he joined Maritz Research, where he was responsible for the Canadian automotive research consultancy for nearly two decades.

Commenting on the appointment, Oliver Kipp, Chief Customer Officer, said: 'Building on his research expertise and passion for the automotive sector, Chris can draw upon more than 30 years' experience to partner with our key clients to translate business data into CX and performance improvements measurements and help automotive manufacturers survive in a rapidly changing business environment'.

Web site: www.maritzcx.co.uk .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.