US software company Episerver has launched a service to help organizations deliver personalized content to visitors everywhere they 'digitally engage'.
Episerver offers web content management, digital commerce and marketing services through its Digital Experience Cloud software platform; and personalisation through Peerius, a company it acquired in 2016. Last month, the company launched a solution to help organizations track and visualize the digital behavior of both authenticated customers and anonymous visitors, using its behavioral data for segmentation and targeting initiatives.
The new service, Episerver Advance, uses algorithms powered by AI to track how a person interacts with a brand, and analyze an organization's content, along with the 'clues' a visitor provides about what they are looking for. Analysis both from Episerver's behavioral big data store and visitors' real-time activity are used to present tailored content at different points in a person's online journey.
James Norwood (pictured), CMO and EVP, Strategy, comments: 'Personalization is now table stakes for marketers, but they're often lacking the tools they need to deliver effective personalized content throughout the digital journey. With the release of Episerver Advance, we are solving the last and most complex piece of the personalization puzzle and delivering on our promise to help organizations create individualized experiences for their customers and visitors wherever and whenever they engage'.
Web site: www.episerver.com .
All articles 2006-18 written and edited by Mel Crowther and/or Nick Thomas.