Acxiom Rolls Out Navigator Tool

Enterprise data and analytics company Acxiom has launched a tool called Global Data Navigator, to provide marketers with access to its global consumer audience information.

Acxiom's data encompasses more than 62 countries, 2.5 billion consumers, and more than 10,000 attributes. The new self-service Global Data Navigator tool is currently available for US and international marketers, and the firm is expanding its data coverage into Brazil, the Netherlands and Italy. The tool provides brand marketers and agencies supporting their clients with an in-house portal to easily locate available data elements by country and understand which Acxiom identity and activation services are available. Users can view results by geography, category and services.

Chad Engelgau (pictured), VP of Products, comments: 'We continue to expand our global footprint to support our partners with the most expansive and ethically sourced data offering in the world. Our goal is to offer marketers a single-source solution for global data, identity and activation - eliminating the pressure of having to rely on multiple vendors and to navigate varying privacy rules from country to country'.

Web site: www.acxiom.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.