Nielsen's entertainment data provider Gracenote has launched a solution allowing Smart TV and streaming device manufacturers who offer live TV streaming services to make their linear and on-demand content more searchable.
Acquired by Nielsen last year, Gracenote offers data around TV schedules for more than 85 countries, live scores and statistics for top sporting events and musical data for 'practically every song ever recorded'. Its new TV metadata and electronic program guide (EPG) solution has been designed to enhance the experience of TV viewers who use new Virtual Multichannel Video Programming Distributor (vMVPD) services, which offer premium video content over the Internet, but without having to own any network infrastructure.
Makers of streaming devices, gaming consoles, Smart TV and other consumer electronics are now providing access to subscription-based vMVPD services alongside their own video-on-demand catalogs. According to Gracenote, users of these services often face challenges searching for and finding the live news, sports and TV programming they love based on availability across different video streaming apps and on-demand libraries. Through the new solution, streaming services can present all available show episodes to viewers in one unified search result, enabling fans to find and watch the programming they are interested in.
Simon Adams (pictured), Gracenote's General Manager of Video and Sports, comments: 'Our newest data solution bridges the best of live linear programming with on-demand libraries to make content easier to find and watch across platforms. By empowering all players in the market to deliver outstanding user experiences, Gracenote is helping them stay ahead of shifting viewing habits and position themselves for success'.
Web site: www.gracenote.com .