In London, full service agency Opinium Research has launched an online panel comprising a sample of 200 chefs.
The new panel has been set up for custom insight projects, while also offering a monthly omnibus service. The chefs are from independent establishments, or those with four or less premises, and data will automatically be broken down by region, number of covers and restaurant type. Opinium can also target bespoke audiences in the hospitality and restaurant sectors such as managers, buyers, bartenders and sous chefs.
MD James Endersby comments: 'Working out what chefs think, feel and do has been a continual headache for many brands. Chefs are an ultimate decision maker for numerous products and services, yet are often overlooked because they are notoriously difficult to reach due to the nature of their working day. Our dedicated offering will solve this problem and help to shape decisions made by the hundreds of brands who target the restaurant sector'.
Web site: www.opinium.co.uk .
All articles 2006-19 written and edited by Mel Crowther and/or Nick Thomas.