In the UK, specialist MR agency YouthSight has appointed former BDRC Group Chief Operating Officer Richard Sheldrake as a Non-Executive Board Director. He has been working for the firm as a consultant since May 2017 and the arrangement has now been made permanent.
Sheldrake (pictured) began his career at BMSL (now Harris Interactive) and in 1996, he and his wife Jemma founded telephone and online research agency Perspective, which was acquired by B2B MR agency BDRC in 2007. Later, he served as COO of the group for two and a half years, before leaving at the beginning of last year. He now runs his own firm, Insight Perception, specialising in qual research and business consultancy, and he is a fellow of the Market Research Society (MRS).
YouthSight MD, Ben Marks, comments: 'Over the past three years we've managed to grow the business quite considerably. We're keen to continue this growth. Richard's appointment is very much part of this plan. His depth of experience in the industry has already proved invaluable and we're truly delighted he's agreed to join us'.
Web site: www.youthsight.com .