Green Zebras Continues to Grow

Malaysian boutique MR agency Green Zebras has reported a 50% increase in annual revenue to $1.5m.

Launched in 2014 by MR veterans Yazid Jamian and Steve Murphy, Green Zebras combines traditional and new research methodologies for new product and service development, brand positioning, ad effectiveness, customer engagement, community panels and social media strategy. It also works collaboratively with a partner network of research companies, including Vision Critical, Globe Runner, Commetric, BuzzBack, Discovery Research / The Thinking Shed, Faster Horses, Luma, TapestryWorks and Gordon & McCallum.

Last year, the company doubled its annual revenue to just over $1m. Since then, it has added three senior researchers to the team and expanded and re-furbished its office space. Murphy comments: 'After four years of operations, we are really pleased that we have continued to grow and establish a strong core clientele in diverse industry sectors. As we grow, the senior staff we have recruited help us to deliver on one or our key client promises of having senior level researcher input on all projects from A to Z'.

Web site: www.greenzebras.net .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.