4SiGHT Names Africa Region CEO

Middle East-based full-service agency 4SiGHT has appointed Krishna K Patnaik (KK) as Chief Executive Officer for the Africa region.

4SiGHT has full service offices in the UAE and Saudi Arabia, and offers eye tracking research and customized delivery solutions across the MENA region. Patnaik (pictured) joins after eleven years at cigarette and tobacco manufacturing company Philip Morris International, where he latterly served as Head of Consumer Insights in the Sub Saharan Africa Region. In this Cape Town-based role his achievements included recruiting and developing a team; initiating pan-Africa market entry protocols across ten African countries; and establishing the firm's Knowledge Centre. Earlier, he was Manager Consumer Research & Insights (Africa, Emerging Markets and Innovations) and Manager Consumer Research - India & ME. Before joining Philip Morris he spent seven years at TNS, latterly as Strategic Business Unit Research Head.

Commenting on the appointment, Anand Nigam, MD, 4SiGHT Research & Analytics, said: 'Africa is an important market for many of our clients who are looking for a reliable insights partner with good understanding of cultural and geographical diversity of Africa. KK's experience in successfully managing several projects across different countries in Africa will be of immense value in addressing this need of our clients'.

Web site: www.4sight-global.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.