In India, full-service MR agency Market Xcel has set up a Big Data Analytics division, to help clients predict behaviour patterns and trends.
Established in 2000, Market Xcel offers a wide range of qual and quant services and data collection through CATI technology and an in-house online panel, from its headquarters in New Delhi, twelve regional offices across India and one in Singapore. The new Big Data Analytics division taps data scientists and consultants skilled in smart analytics for predictive modelling - including hypothesis testing, regression analysis and data modeling to visualize and condense 'vast patterns'.
Ashwani Arora (pictured), Senior VP of Research, comments: 'Big data is also smart data that accelerates business decisions giving more power to the marketers for end-to-end transformative impact. Be it consumer sentiments, the HR practices or spotting gaps in marketing, data science plays a critical role. This new initiative is to complement our services portfolio for our existing and prospective clients from across the globe'.
Web site: www.market-xcel.com .
All articles 2006-18 written and edited by Mel Crowther and/or Nick Thomas.