Nielsen's innovation division BASES is launching an in-home use product testing solution called 'Product Quick Use', to help marketers simulate a consumer's product experience prior to launch.
The new tool helps product developers and marketers to gather consumer feedback and make necessary adjustments to product features, pricing and packaging prior to launch. BASES Product Quick Use taps into the division's database of FMCG initiatives and proprietary forecasting models, to help understand whether consumers will purchase the product long term.
In addition, the new solution allows for continuous development of new diagnostics and customizable add-ons - such as volume forecasting, targeted testing and concept assessment - for more in-depth analysis based on unique budget, timeline and brand needs. The tool is delivered on Nielsen Studio, a digital platform for setup, data collection, and reporting, and can generate results in as little as three weeks, the firm says.
Joe Willke (pictured), President of BASES, comments: 'The most innovative FMCG companies are now adopting agile design and development principles that allow them to remain nimble and quickly adapt to market demands and consumer feedback at all points during the product development cycle. With the introduction of Product Quick Use, we are able to deliver BASES' industry leading consumer insights at a speed that supports true agile innovation'.
Web site: www.nielsen.com .
All articles 2006-18 written and edited by Mel Crowther and/or Nick Thomas.