US-based company P2Sample has launched what it describes as the industry's first end-to-end programmatic panel management and sample blending platform.
The firm boasts an active member panel of more than 40 million members worldwide and promises sophisticated programmatic sampling, optimized respondent experience and engagement, and AI-based mitigation of fraud. Its new Feasibility API (automated programming interface) offers a platform offering everything from respondent recruitment through bidding and feasibility to project execution.
For research agencies, the new platform offers automated sample bidding, combined with the firm's AI-enabled fraud detection and targeting solutions. For panel companies and publishers, P2Sample's white label and private label panel management capabilities are offered alongside supply APIs that enable deep profiling and targeting, deduplication and fraud management.
CEO Mathijs de Jong (pictured) comments: 'We now have a turnkey solution for panel management and sample delivery that is not only fully automated, but was built on ensuring an excellent respondent experience. Other companies do pieces of what we do, but nobody does it all. Moreover, our investments in artificial intelligence ensure we will be able to maintain our agility and effectiveness for years to come with extremely favorable unit economics'.
Web site: www.p2sample.com .
All articles 2006-18 written and edited by Mel Crowther and/or Nick Thomas.