In Tel Aviv, in-app monetization measurement specialist SOOMLA has raised $2.6m in a Series A round of funding, which it will use to expand in the US and further develop its proprietary tech platform.
SOOMLA's technology provides mobile app publishers with insight into the revenue they are generating from advertising, as well as an understanding of what ads are placed in their app. The solution measures revenue per user, per segment, per cohort and per traffic source, delivering granular, impression level data, on more than 30 ad networks. App publishers can connect the data to their internal data warehouse, as well as to third party analytics and attribution platforms.
New funding has been led by JAL Ventures, with participation from existing investors, adding to the $5.5m the firm raised three years ago. Yaniv Nizan (pictured), CEO of SOOMLA, says JAL's partners brings decades of operational experience as the business continues to scale globally, and adds: 'We're excited about the funding round and plan to use it to hire top talent in Tel Aviv and in a new office we are planning to set up in US'.
Web site: www.soomla.com .
All articles 2006-19 written and edited by Mel Crowther and/or Nick Thomas.